Williams Refrigeration have entered into a long term Joint Venture for the manufacture of Coldrooms with TSSC – UAE.

TSSC is a member of Group Harwal based in the UAE and is highly respected as the market leader for locally produced cold rooms in the Gulf Region.  They provide an ideal partner for Williams to expand its International production capabilities and meet the local market demands for competitively priced leading brand products.

The Joint Venture will see Williams and TSSC focus production of Williams UK designed coldrooms for the Gulf States (GCC) foodservice markets and is perfectly placed to meet the hospitality, hotel and restaurant growth of Dubai, the Emirates and the ever broadening development of the Gulf region.

The Williams Group already has major business operations in the UK, Hong Kong, China, Australia, USA and Dubai from where it will market and promote the locally manufactured Williams TSSC rooms. The Joint Venture is also able to provide dedicated project support and installation services.

Tim Smith, Williams Group managing Director commented, ”We are delighted to confirm our Joint Venture with TSSC and Group Harwal - the new business allows us to better serve the local market in maintaining the assurance of quality and reliability of Williams products, as well as the design and service support we offer.  With coldrooms now built in the region to a global standard we can offer greater local service and availability at more competitive prices with shorter lead-times compared to imported product.

Our ability to offer locally manufactured cold rooms and dedicated installation is unique to the industry in the Gulf States. Williams already lead the market with its product quality and reputation but we also lead in supporting our customers by holding extensive inventory of cabinets, counters and back bar refrigeration products through our Dubai business.

The Williams TSSC JV is ISO 9001 accredited and based in Sharjah UAE. The operation uses industry leading production equipment and all products are constructed to the same stringent control and standards seen of all Williams’s products.

Pasquale Della Penna, TSSC Executive Director, added: ”We are very pleased to join forces with Williams in bringing our modern and fast expanding production facilities together with the market leading and innovative product design of Williams. Our joint venture is built upon a great respect for each other's management, business and the important needs of our customers. We are confident that our combined resources will create a very successful platform for both companies.”